Honeyswagg

Creative Direction
Brand Identity 
APPAREL DEsIGN
WEB DESIGN

EMPRSS co-founded and led the creative direction for Honeyswagg — an apparel line rooted in unapologetic individuality and hustle. From logo and brand system to website and product design, we built a visual identity that spoke to resilience, authenticity, and staying true to who you are. Once stocked in Connecticut stores and now revived online, Honeyswagg continues to make noise for those bold enough to wear their truth.

Born from hustle. Backed by heart. Honeyswagg isn’t just a brand — it’s a mindset.

"This isn’t fashion. It’s fuel. For the bold, the fearless, the unapologetically real."